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How To Solve The Disconnect Between Sales And Marketing | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
Ian Altman Contributor

Without tight integration between sales and marketing, your marketing organization may as well be battling with one hand tied behind their back. If properly engaged, salespeople have the most to contribute to creating valuable marketing content.

http://www.forbes.com/sites/ianaltman/2014/09/16/how-to-solve-the-disconnect-between-sales-and-marketing/
 

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